Why personalisation is crucial in business travel

In today’s fast-paced world, where every second counts and every meeting matters, business travel isn’t just about getting from A to B. It’s about how you feel along the way. 

At Travel Counsellors for Business, we believe that the most effective business travel is personal. It’s tailored around people, not processes. That’s why personalisation isn’t just a trend - it’s a necessity. 

What does it mean to personalise business travel? 

Personalised business travel takes the unique needs, preferences, and goals of each traveller and business into account. Rather than offering generic hotel options or standard flight routes, a personalised approach uses data, traveller profiles, and expert knowledge to craft travel experiences that are truly fit for purpose. 

Why is personalisation the future of business travel? 

Enhanced employee satisfaction and wellbeing 

A happy traveller is a productive traveller. Research from the Global Business Travel Association (GBTA) shows that 79% of business travellers who feel their preferences are taken into account are more likely to report job satisfaction. Reduced travel fatigue and frustration translate directly into improved focus, better deal-making, and higher morale. 

Greater productivity and efficiency 

Missed connections, rushed layovers, and inconvenient schedules lead to wasted time and lost productivity. With personalisation, business trips are constructed around what works for each traveller and the wider organisation – allowing for better productivity.  

Improved duty of care 

Employee wellbeing doesn’t end at comfort. Duty of care obligations mean businesses must always know where their travellers are and be ready to provide support in real-time. Personalised travel management systems track itinerary changes, flag high-risk destinations, and give employees 24/7 access to help. 

By creating personalised itineraries, not only do companies reduce risk, but they also inspire confidence in travelling staff. This trust encourages compliance with travel policies and reduces the chance of employees “going rogue” with risky alternatives. 

Attract and retain top talent 

Today’s employees, particularly Gen Z, expect more from their employers, including how they’re treated on the road. Business travel is an extension of company culture and values. Personalisation sends a clear message that the business values each individual’s time, health, and preferences. 

How we put people first- always 

When you work with Travel Counsellors for Business, you’ll be supported by a dedicated Travel Counsellor (or team of Travel Counsellors) who will take time to get to know your organisation and your travellers, understanding their preferences and crafting itineraries that perfectly meet their needs.  

We also don’t force our clients online. While we have our online booking tool, myTC Online, it’s designed for simple trips – freeing up our Travel Counsellors to work on more complex itineraries that require enhanced levels of personalisation and tailoring.  

Plus, when things go wrong, we’re here for you. Our 24/7 duty office will be on hand whenever you need them, ready to jump into action to arrange alternative travel arrangements in the event of something unexpected disrupting plans – whether it’s a cancelled flight, extreme weather, or a natural disaster. Say goodbye to call centres, chatbots, and restricted opening hours, and hello to a human who will find the right solution for your travellers promptly.  

Experience personalised business travel like never before. Get in touch with us to find out more about how we’ll go beyond for your business and your travellers.