Meet Our BDMs: Joe Higson, raising the bar for business travel

For Joe, working for Travel Counsellors for Business is about changing the way companies experience corporate travel. He’s passionate about combining cutting-edge technology with human expertise to deliver smarter, safer solutions. “Blending digital innovation with a personalised approach lets us tackle travel challenges head-on,” Joe explains. “That’s when we make a real difference for our clients.” 

Joe’s journey with Travel Counsellors started in 2017 and has spanned roles in sales, business development, recruitment, and account management. Each chapter has sharpened his insight into what truly matters in corporate travel. “Every position gave me a fresh perspective on how travel can support company goals,” says Joe. He knows that success hinges on building trust and understanding with clients, tailoring solutions that ensure smooth, efficient, and care-led business travel. 

Day to day, Joe brings a proactive mindset to every client interaction. Mornings often start with strategy and outreach, while much of his time is spent networking with industry peers to understand the challenges they are facing.

That insight highlights how he anticipates needs, refines our offering and delivers higher levels of care. Afternoons are for creating tailored plans, solving real-time issues and keeping a close eye on emerging trends so clients stay a step ahead.

“Anticipating what our clients need, even before they realise it, is part of what makes our service stand out,” Joe shares. His keen eye for detail and commitment to follow-through help businesses achieve meaningful results, time and again.

A human touch, on and off the clock

Joe’s love of travel does not stop at the office door. He thrives on discovering new places with his family and staying active outdoors. Most recently, he returned from running the Berlin Marathon, raising over £2,500 for a charity close to his heart.

These personal experiences shape the empathy and flexibility he brings to clients, ensuring their journeys are comfortable, safe and memorable. “Every adventure, big or small, inspires me to find new ways to improve our clients’ travel experiences,” he adds.

Tackling modern business travel challenges

With corporate travel constantly evolving, Joe knows that staying ahead is crucial. He’s helped clients navigate rising costs by using powerful analytics and smart planning.  

With more organisations focusing on sustainability, Joe supports greener travel choices through transparent reporting. And as policies become more complex, he guides clients to balance flexibility with clear, effective guidelines. 

What sets Travel Counsellors for Business apart

Joe and the BDM team invest time to understand each client, offering guidance that is both personal and practical. Smart tech keeps everything seamless, but it is Joe’s expertise and genuine care that turn travel management into a true partnership.

“Technology speeds things up, but relationships and experience make them truly valuable,” Joe says. “And our model is different to every TMC out there. We are not a Monday to Friday, nine-to-five setup. We offer a genuine alternative to the masses.”

Joe’s advice to businesses looking for a travel partner? “Work with someone who will take the time to learn about your unique needs, who’s responsive, and who’s ready to adapt as your business grows,” he offers.  

Travel Counsellors for Business stands by clients at every turn, ensuring corporate travel drives success. Here, personal service isn’t an afterthought; it’s at the heart of everything we do. 

Want to learn more about our care-led business travel solutions? Get in touch with us today!