Caring beyond A to B – what our SME Travel Survey told us about traveller wellbeing

29 October 2025
Caring beyond A to B – what our SME Travel Survey told us about traveller wellbeing

When it comes to business travel, it’s easy to focus on the logistics - flights, meetings, hotel bookings, and getting from one destination to the next. But behind every trip is a person. Someone who’s away from home, juggling schedules, adapting to time zones, and trying to stay at their best while representing their business. 

That’s why so many organisations are starting to rethink what caring for their travellers really means. It’s not just about moving people from A to B anymore - it’s about making sure they feel supported every step of the way. 

Our latest SME Travel Survey reveals that 96% of respondents enjoy travelling overseas for business. This is a clear sign that travel remains a valued and rewarding part of working life. However, ensuring those trips are safe, comfortable and supportive of health and wellbeing is becoming a top priority for many companies. 

Putting people first: how SMEs are caring for travellers

So, how are businesses stepping up? The most common wellbeing-focused travel policies include: 

  • Avoiding last-minute or unexpected trips (29%), giving travellers time to prepare and plan 

  • Providing rest periods and recovery time (27%), so staff can recharge after busy trips 

  • Regular check-ins during travel (27%), helping employees feel connected and cared for 

  • Sharing tips for healthy travel habits (26%), from staying hydrated to managing jet lag 

  • Having the right tools to handle delays and changes (24%), reducing stress when things don’t go to plan 

Many SMEs are also finding small but powerful ways to make travel more comfortable - from limiting back-to-back trips (22%) and reducing indirect flights (20%), to allowing extra legroom seats (17%) and even encouraging ‘bleisure’ time (20%) so employees can enjoy a little downtime before heading home. 

It’s clear: businesses are realising that when travellers are looked after, they perform better, feel happier, and bring more value to every journey. 

A more human approach to business travel

What’s really exciting about these findings is the mindset shift they represent. Business travel isn’t just a transaction anymore - it’s an experience, and people are at the centre of it. 

At Travel Counsellors for Business, we’ve always believed in putting care first. Whether it’s helping a team member feel rested before a big presentation, or supporting a traveller through an unexpected delay, we know that care makes all the difference. 

Ready to get started with a business travel programme that prioritises the wellbeing and comfort of your colleagues? Get in touch with us today.  



Show more
Scroll to top